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ARE YOU AN ONLINE MARKETING ( Affiliate marketer, digital Marketer, owner of an online store, email marketer, owner of online marketing business) THIS IS FOR YOU This ebook is for those who have been struggling to make sells online and also for those who will like to increase their sales but it seems as if all your efforts is not working. MARKETING HAS CHANGED. If you’re still trying to sell to customers using old, worn-out hard close techniques that worked decades ago, you will soon be as extinct as the dinosaurs. You can’t ‘trick’ a customer into a sale. And no matter what you’ve heard from some online marketers and sales trainers, there is no need for mind control techniques. Good marketing is not manipulation. You’ll sell more by serving your customers and clients than you ever will by taking advantage of them. If you’re like me, and many of the clients I’ve worked with over the years, those old sales techniques made you uncomfortable anyway. You got into business to bring value to others. And that’s why you’re going to love the methods I’ll be sharing throughout this book. These methods allow you to guide, encourage, and share value with your customers before they ever spend a single penny with you. Subscribers regularly email me and tell me how much they appreciate the value that I’ve shared with them, even if they haven’t purchased yet. This same principle applies with blogs, podcasts, videos, and social media. You don’t have to wait for someone to become a customer before adding value to their life. Today’s customers are better informed than ever before. They research products. They compare you to the competition. They’re even researching the new breakthroughs occurring in your field. If you’re following old sales techniques based on tricking people into buying your products or services, then a highly educated customer is a negative to you. But if you’re focused on serving your customers, this will be a game changer for you. I’ve worked with clients in hundreds of markets over the years. They include authors, consultants, coaches, restaurant owners, chiropractors, CPAs, e-commerce websites, SaaS (software as a Service), marketing agencies, and more. We found time and time again that an educational and often entertaining approach is much more effective in today’s market than worn-out sales techniques. You may have heard the term ‘content marketing’ before, and you’ll see some similarities to the approach being shared here. You’re going to be sharing content with your audience through emails, blogs, podcasts, videos, webinars, and possibly even live presentations. You may have even tried some of these techniques before, but you likely didn’t achieve the results you were looking for. Most content marketing is ineffective because it’s sharing the wrong type of content and doesn’t have a systematic strategy behind it. We’re not going to be sharing content for contents sake. You’re never going to persuade anyone to buy from you just by sharing a large volume of random content. Everything you do and everything you share will have a specific purpose behind it. You’re going to discover a simple five step system for persuasion. It works just as well for converting a friend to your way of thinking as it does for selling your products or services. It works for emails, websites, webinars, and even one- on-one conversations. It is a basic foundation for everything you do with your marketing. It becomes a golden thread that ties together many of the techniques you’re soon going to be using in your daily life. Next we’ll investigate and identify your ideal client. Throughout this book, I’m going to be using the word ‘client’ and ‘clients’ instead of customers. If you’re in a retail business, I’m not leaving you out. You may currently be using the word customers, but I want you to start thinking about them as clients. You’re not just a provider of products. People come to you because they want to improve their lives in some way. If you’re a men’s clothing retailer, men are coming to you because they want to look good. They want to look professional. They want to appear confident and in control. When we boil it all down, they want to feel better about themselves. Think of yourself as a consultant they bring in to achieve the best results in their life. It doesn’t matter what business you’re in. Your clients have a problem they want to solve or they have a desire they want to see fulfilled. They come to you for help. You have an ethical obligation to help them make wise choices to produce their desired outcome. As your client, they’re under your protection. You will guide them, coach them, and make it your mission to achieve the highest and best results for them. You will discover how to identify your ideal client and fall in love with them again. One of the biggest mistakes business owners make is falling in love with the product or service they’re selling. Instead, you want to fall in love with your client. First, you have to get to know them. If you have a lot of day-to-day interaction with them, you probably already have pretty good insights into what makes them tick. If you’re new in the market or you’re trying to expand into a different market, I’m going to give you techniques that allow you to quickly identify the exact language that motivates your ideal clients to take action. From here we will move to The Strategic Myth. This goes beyond an origin story because it integrates in with everything you do. Your clients aren’t just purchasing the products and services you offer. They’re not even just purchasing the benefits. They’re buying from you because they identify with your story, your mission, and your community. Knowing The Strategic Myth behind your business allows you to create and share content that grabs attention, keeps your prospects interested, and converts them into long-term buyers. You’ll discover how to demonstrate results in advance for your products and services. There is risk in any transaction. Either clients are accepting the risk or you’re accepting the risk. Most companies offer guarantees, but that is only one form of risk reversal. In today’s world, you can go further and help your clients achieve results before they’ve even purchased from you. This creates a bond with your prospects and builds loyalty that turns them into a long-term client. You’ll discover how to strategically create content that turns prospects into clients. It’s not about the quantity of content. It’s about calling out to your ideal client, providing them value in advance, and transitioning them into buying products and services that improve their lives. You’ll see how to quickly create this content, multipurpose it into several different forms, and publish it for maximum impact. You’ll connect with influencers who can multiply your reach and provide you with a steady stream of highly qualified clients. Paid advertising has also changed. Just a few years ago you may have run ads directly for your products and services. Because the overabundance of advertising has turned off your prospects, many of them are almost completely blind to your advertising. Today there is a better route. Instead of immediately asking for the sale, you can provide value to your prospects upfront. When you provide this value strategically, you can quickly transition it into the sale. In addition, online advertising allows us to pixel our visitors and follow up on them across a wide range of websites and social media venues. This creates opportunities for advanced remarketing campaigns that have never been available before. WHO IS THIS EBOOK FOR This book is for anyone who serious about generating results from their business. You’re frustrated with sales techniques that belong in the dustbin of history. It doesn’t matter if you’re just getting started in business or you’ve been in business all your life. It doesn’t matter if you have a brick-and-mortar retail store, a professional service, or an online only business. These techniques have been proven to work for hundreds of my clients in wildly different markets. This isn’t for everyone though. If your goal is to simply make money and you don’t care about the end results for your clients, this isn’t for you. This is for entrepreneurs who are on a mission. It pains you to see your client struggling and facing challenges alone. You’re not satisfied with the status quo. And you’re willing to go a little bit deeper than the competition. As you go through the steps in this book, you might get a little uncomfortable. That’s a good thing! When you stay in your comfort zone, you never experience growth. Your business stays at the same level or even begins to move backward. If you want to achieve new heights, you have to take new steps you’ve never taken before. Change is never easy. I can’t promise you everything in this book will be easy. You’re going to have to be strategic. You will develop new skills. You will test new approaches. You’re going to stand-out as different from all the other competitors in your market. WHAT YOU ARE GOING TO LEARN IN THIS EBOOK ?? Proven 5 Step Persuasion Formula ??How to Fall In Love With Your Clients ??Ideal Client Avatar ??How to Eliminate Sales Resistance By NOT Selling ??How to Attract High Quality Pre-Qualified Clients With the Authority Architecture™ ??How to Use a FREE Preview to Sell Without Selling ??How to Create An Attention Grabbing Lead Magnet ??How to Create Money-On-Demand With Email ??How to Create One Year Of Content In 30 Days or Less ??How to Reach Millions of Potential Clients By Tapping Into Other Peoples’ Audiences, Connections, and Influence ??30 Minute Content Marketing Blueprint ??How to Sell Without Selling With Paid Advertising ?? How to GROW Your Local Service Business ??How to GROW Your Consulting/Coaching Practice ?? How to Start From Scratch Online When You Don’t Even Have a Business Idea Yet Attract More New Clients, Income, and Prestige. Make this great move today and you will not regret it

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